Even if you’ve done your market research and feel you have the best product or service in your category, sometimes you need to make a change. It could be something as simple as a price change – or as difficult as changing your business model.
So how can you determine if you need to change course and, if you do, what steps to take to successfully pivot your business? Entrepreneurs and business experts share their six top tips for pivoting your business and questions to ask yourself before making a course correction.
1. Determine if your product or service is reaching the intended audience (or any audience). “If you're not confident that your product has found its audience, you may have created a product before addressing a real need in the marketplace,” says Ross Cohen, cofounder & COO, BeenVerified, a provider of online background checks.
To read this article in full or to leave a comment, please click here
