The Pew Research Center reports that 92 percent of U.S. adults have a cellphone of some kind. Almost all (90 percent) say that their phone is frequently with them, while nearly a third (31 percent) never turn off their phone. Deloitte expects digital interactions to influence 64 cents of every dollar spent in retail stores by the end of 2015.
I’ve expected the shift in consumer behavior toward what I’ll call “mobile-first, always-on” would so evident that the time when even a very conservative company could defend a “wait and see” approach to digital transformation would end. That time may be near.
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