Slack is giving other companies a new way to integrate their content into the startup's business chat app.
Outside developers can now incorporate a button into their own apps and sites called "Add to Slack." The button lets users of those apps share content or otherwise post in Slack, but without leaving the other apps.
Think of it as the Facebook "Like" plugin, but instead of sharing content back to Facebook, you're sharing content into a Slack chat.
More than a dozen third-party apps have already added the button to their sites, including Nuzzel, a companion app for Twitter; InVision, a prototyping and design app; and cloud storage service Box.
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